How can law firms use LinkedIn?
Welcome to Staxton Digital’s LinkedIn for Law Firms service!
I understand that in today’s digital world, it’s important to have a strong LinkedIn presence to connect with potential clients and expand your professional network. That’s why we offer a range of LinkedIn workshops to help your law firm and team achieve their goals. Having worked within the legal profession for over 12 years, coaching both law firms and legal technology providers on how to better themselves on LinkedIn.
Our 1-2-1 LinkedIn coaching sessions provide personalised attention and guidance to help you improve and develop your profile. We understand that digital technology is constantly evolving, so we help you stay up-to-date and confident in your LinkedIn skills.
For law firms looking to improve their LinkedIn presence as a team, we offer group LinkedIn coaching sessions. These sessions include a social media audit to help us understand who is active on LinkedIn and how your team is utilizing the platform. Our aim is not to point fingers, but to provide insights and recommendations for improvement.
Our advanced LinkedIn workshops are ideal for those who already have a strong grasp of using LinkedIn and want to take their skills to the next level. We cover additional features and third-party tools that can help you optimise your LinkedIn presence for success.
At Staxton Digital, we prioritise your specific needs and goals. If you’re not sure which LinkedIn workshop is right for you, we can help recommend the best fit for your needs and provide more information about our fees.
Don’t let a weak LinkedIn presence hold you back. Contact us today to learn more about how we can help you achieve your professional goals through our LinkedIn for Law Firms service.
Richard Higgs - Sales Director Tikit
Matt Wistow - Commercial Director
Claire Hattrick - Marketing Manager
"The team learned a great deal from Rich's LinkedIn coaching session. From understanding the basics through to advanced features most of us were not aware of. The session was thought-provoking and engaging. I would highly recommend Rich to coach your team on the key aspects of LinkedIn and how to get the most benefit from it."
Andy Lewis - Managed Service Sales Manager - Atlas Cloud - June 2021
Read more reviews on Google here.
Book a call with Rich to discuss how you would like to improve your team's LinkedIn presence, here
What is LinkedIn?
LinkedIn is a professional social media network. Originally set up as a recruitment website, it very quickly evolved into one of the most popular social media platforms in the world. From promoting your business through to recruitment and events, you have access to millions of connections to engage with.
How can law firms use LinkedIn?
There is a number of ways a law firm can use LinkedIn, these are 5 key areas:
- Promoting your personal brand to build referrals
- Share and promote content around your specific legal area
- Build a network of professional referrals
- Demonstrate knowledge and credibility by commenting on other connections posts
- Recruit direct with trainees looking for a role in the legal sector
How long should I spend on LinkedIn?
No more than is necessary, you can very quickly get sucked into LinkedIn and spend hours going through everyone’s posts. If you are new to LinkedIn, spend a maximum of 15 minutes per week and increase this over time. In 5 minutes you can do the following:
- Respond to an urgent action
- Send a connection invite
- Like or comment on a post
- Share a post
How do I improve my LinkedIn Profile?
On your profile page, there is a progress bar that takes you through the steps to get you up to a 5 Star Profile. This takes less than 10 minutes to do and will have a big impact on your profile once completed. Here are 5 tips to improve your profile:
- Have a GREAT profile photo – you should be able to find this on your law firm website.
- Create a LinkedIn banner image, this sits behind your profile photo. If you don’t have one just ask us and we will provide one free of charge.
- Contact details – If you want your connections to contact you, make it as easy as possible. Include links to your law firm website, email address, and office phone number.
- Summary – Prospective clients want to know about you, make sure you include a clear summary with bullet points around what legal services you offer. Don’t bunch up all the text as this can be hard to read on a mobile.
- Job Title – Don’t put ‘Partner’ or ‘Director’. Instead, put how you help your clients. For example, if you are an employment lawyer explain how you help those types of clients. Avoid any of the mystic job tiles for example ‘Creator of Business and Marketing’