How to Brand Yourself as a Lawyer

Marketing yourself on social media can be tricky, especially if you’re in a profession like law where you need to maintain a certain level of decorum and professionalism. But branded content doesn’t have to be all business, all the time. In fact, some of the best personal branding is done with a touch of personality. Here are some tips on how to brand yourself as a lawyer on social media.

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1. Find Your Niche

The first step is to find your niche. Are you a criminal defence lawyer? A family lawyer? A personal injury specialist? Once you know what area of law you want to focus on, you can start creating content that will appeal to that audience.

2. Use Professional Language

Even though you want to show off your personality, it’s important to use professional language in your posts and tweets. This doesn’t mean that you need to be stuffy or boring—just make sure that your grammar and spelling are on point.

3. Be Patient

Building a personal brand takes time, so don’t get discouraged if you don’t see results immediately. Post regularly, interact with other users, and eventually, you will start to build up a following of people who are interested in what you have to say.

4. Use Hashtags#

Hashtags are a great way to reach new audiences and connect with other users who are talking about topics that are relevant to your niche. Do some research and find the hashtags that are most popular in your field, and then start using them in your posts. Want to save time, I have collated the top trending UK legal # tags for LinkedIn and Instagram. Further details here -

5. Connect With Other Users

Interacting with other users is one of the most important aspects of social media branding. Follow other lawyers and legal professionals, comment on their posts, and share their content on your own feed. By connecting with other users, you will not only increase your visibility but also start to build relationships with other people in your field.

6. Show Off Your Personality

Last but not least, don’t forget to show off your personality! People want to connect with other humans, not brands, so let your sense of humour shine through in your posts. Share photos and stories from your personal life, and give your followers a glimpse into who you are as a person.


Building a personal brand can be tricky, but it’s definitely worth the effort—especially if you’re in a profession like law where first impressions are everything. By finding your niche, using professional language, being patient, and showing off your personality, you can create a social media brand that will help you attract new clients and grow your business.

If you found this blog useful do share it with your friends and colleagues in the legal sector.