How to Use Social Media for Your Law Firm Without Selling Your Services
Social media is a powerful tool for law firms. However, a common misconception is that it should be used exclusively for selling services. While it's important to be front and center when clients need you, bombarding them with sales pitches is not the answer. In this blog post, I will explore how your law firm can leverage social media effectively, without turning off your followers. We'll also dive into the five key areas you should focus on to create engaging content.
Services
Of course, you want to showcase your services on social media. However, if that's all you do, your followers will lose interest quickly. Instead, think of ways you can use your services to create valuable content. For example, if you specialise in immigration law, you could share updates on immigration policy changes or answer common questions about the process. By providing value, you position yourself as an authority in your field.
Brand
Your law firm has a unique brand, and social media is the perfect platform to showcase it. Share updates about your office culture, team members, and any milestones or achievements. By giving your followers a glimpse behind the scenes, you create a personal connection that goes beyond the services you offer.
Events
Hosting or attending events is a great way to connect with potential clients and network with other professionals. Make sure these events are well-documented on your social media channels. Share photos, tag attendees, and provide a brief summary of what happened. This not only promotes future events but also shows that your law firm is actively involved in the community.
Non-Legal
Don't be afraid to inject some personality into your social media content. Holidays, charity, and fun stuff are excellent opportunities to showcase your law firm's sense of humor, charitable efforts, or simply a team member's birthday celebration. By sharing non-legal content, you give your followers a break from the usual legal jargon and show that you're a well-rounded group of individuals.
Third-Party
Sharing news and events from reputable sources is an excellent way to engage with your followers. Not only does it showcase your industry knowledge, but it also shows that you're keeping up with current events. Some great sources for law-related content are news outlets, local law societies, and legal blogs.
Social media is an excellent tool for your law firm, but it should not be used solely for selling services. Instead, focus on providing value, showcasing your brand, sharing events, injecting personality, and sharing third-party content. Over time, you'll build a loyal following that trusts and engages with your content.
Finally, remember that social media is a team effort. Encourage your team members to share your content on their personal networks to expand your reach.
If you are looking to raise your law firm's social media, view our services on this and more here.
