LinkedIn 10 years on
Social media has come a long way in the last 10 years. When it first entered the legal world, it was seen as nothing more than a marketing gimmick. Lawyers were hesitant to use it, and those who did use it only did so to promote their services.
Now, social media is an integral part of many law firms' marketing strategies. It's a great way to connect with potential clients, build relationships and stay up-to-date with the latest industry news.
Looking ahead, it's exciting to think about what new social media platforms will emerge in the next 10 years. We may even see the rise of the metaverse - a digital world where we can interact with each other in a virtual reality setting.
LinkedIn - The social channel of choice when it comes to lawyers and law firms. What started out as a recruitment website back in Reid Hoffman's living room in 2002 to 830 million members in more than 200 countries.
8 Free Key features now include
- Dedicated profile and company page newsletters
- Lead generation form for company pages
- Bell notification on profiles keeps you up to date with specific individuals
- 2-User authentication
- Detailed analytics
- A 30-second video on your profile and the option to do video meetings
- Pre-made replies for Instant Messaging
- Creator mode to help you engage more with your content.
Where do we see LinkedIn in the next 10 years, my prediction will be more insights into the people we connect with. Better analytical data to help us make more informed decisions around content. Interactive across multiple platforms and integrate more into our working lives.
For me, LinkedIn will always be my No.1 choice for engaging with my audience and building my network. I am excited to see what the next 10 years will bring and if anyone will rival this once dated platform that has become a global success among its rivals.
If you are looking for LinkedIn coaching or just want to brush up on the latest features. Don’t hesitate to get in touch.
Lastly, I have created the first LinkedIn Legal #Tags dedicated to the legal sector. Helping you get more from your content and increasing the chances of it being seen by your target audience. To get yours simply click here.